Common Core Works

From the Page to the Classroom

List of Tools and Artifacts

SECTION 1: AUDIENCES

Lesson 1: Be Strategic, Prioritize Audiences

Lesson 2: Engage Teachers Early and Meaningfully

Lesson 3: Involve Principals from the Start

Lesson 4: Proactively Explain Changes to Parents

SECTION 2: MESSAGING

Lesson 5: Craft Positive, Supportive, and "Connected" Messages

 SECTION 3: TACTICS AND MESSENGERS

Lesson 6: Elevate Principals and Teachers as Key Communicators

Lesson 7: Streamline Communications

Lesson 8: Invest in Staffing

 Lesson 9: Partner with the Teachers Union

Lesson 10: Engage the Media at the Right Time

Lesson 11: Work with External Champions


SECTION 4: MEASUREMENTS

Lesson 12: Evaluate and Refine Strategies — Repeat
Supporting Effective Teaching
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